What to Write: Website Guide (2027)

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Your homepage welcome sets the site’s temperature in three lines. Model: ‘Welcome to our wedding website! We are so excited to celebrate with you in Charleston this June. Here you will find everything you need — the schedule, travel details, and a few stories along the way. Love, Ellie and James.’ Warm, useful, signed — that is the whole formula.

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Write the schedule as a guest experiences it: ‘Ceremony — 4:00 p.m., St. Mary’s Church, 89 Broad Street. Please arrive by 3:40 for parking and seating. Reception follows at Rosehill Manor…’ Every event gets a time, a full address, an arrival note, and what happens next — the four things guests screenshot.

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Write your story in three acts — how you met, how you fell, how you proposed — at roughly a hundred words each. Guests read stories on phones in spare moments; three tight acts get finished, a six-page saga gets skimmed. Close with one line about the wedding itself to land the reader back in the celebration.

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Proposal copy lives on specifics: the place, the weather, the exact words if you will share them, the ring’s story, and the first person you called. Write it in one voice — usually alternating paragraphs — and keep it under 250 words so the photos can carry the rest.

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The formula that never fails: name, role, connection, one true and affectionate detail. ‘Sarah Kim — Maid of Honor. Ellie’s sister and co-conspirator since 1994. Makes the world’s best pancakes and will cry during the vows; sit near her at your emotional peril.’ Twenty-five words, total warmth.

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Write travel like a helpful friend: nearest airport with its code, drive time in minutes, the route guests will actually take, and what the journey costs roughly. ‘Charleston International (CHS) is 25 minutes from downtown. Rideshares run about $25–35; the hotel shuttle schedule is below.’ Facts, units, prices — the holy trinity of travel copy.

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Hotel copy has one job: get the booking made before the block closes. Model: ‘We have reserved a block at the Harbor Hotel at $189 per night. Book by May 1, 2027 using code HARTWED, online at the link below or by phone. After May 1, rooms release to the public.’ Rate, deadline, code, method — in that order, deadline bold.

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Registry pages open with gratitude, always: ‘Your presence is the real gift — truly. For those who have asked, we are registered at the links below, and we have also included a small charity option close to our hearts.’ Then the links. No amounts, no preferences ranked, no cash mentions beyond what the links themselves say.

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FAQ copy answers awkward questions with kindness and finality in the same sentence: ‘Can I bring a plus-one? We are keeping our celebration intimate; only guests named on the invitation are invited — thank you so much for understanding.’ Warm open, clear answer, grateful close: the three-beat rhythm for every hard FAQ.

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Formal: ‘The ceremony and reception will be adults-only celebrations.’ Warm standard: ‘We love your little ones! To keep the evening relaxed for everyone, our wedding is adults-only, with the exception of our nieces and nephews.’ Casual: ‘Grown-ups’ night out! Book the sitter and come dance.’ Pick the level that matches your wedding’s voice — all three are kind when they are clear and early.

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Dress code copy names the code, translates it, and shows it: ‘Garden Formal: think midi and maxi dresses, suits in light fabrics, and shoes that love lawns — block heels and wedges are your friends.’ Plain language beats fashion vocabulary; the photo examples beside the words finish the job.

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Model wording: ‘Our ceremony is unplugged — please keep phones and cameras tucked away and be fully present with us. Our photographers will capture everything, and we will share the full gallery right here within a few weeks.’ The promise to share is what converts guests; policy without generosity reads as scolding.

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Write recommendations in your own voice: ‘The Saturday market on King Street — go hungry. Ellie’s favorite coffee in the world is at Second State on Church Street; James proposes the harbor walk at sunset.’ Five picks with personality outrank thirty copied listings, and guests plan their weekend from your page with genuine pleasure.

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Menu wording previews without spoiling: ‘Dinner is served family-style — think slow-roasted chicken, spring vegetables, and the cake everyone will talk about.’ Then the dietary promise: ‘Vegetarian, vegan, and allergy-friendly plates are gladly prepared — tell us on your RSVP by May 20 so the kitchen can shine for you.’

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Calm is a tone before it is a fact: ‘A little rain will not stop this party. If the weather turns, the ceremony moves to the barn at the same time — check this page by noon on the day for the final call, and bring the shoes that suit either setting.’ Guests relax because the plan exists and the decision time is named.

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Directions copy covers the last mile other pages ignore: where to turn, where to park, what it costs, and the walk from car to ceremony. ‘Parking is in the meadow lot off Route 7 — attendants will guide you. The walk to the garden is three minutes on a gravel path; a shuttle cart runs for anyone who would like it.’

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Model: ‘Please RSVP by May 15, 2027 — we cannot wait to celebrate with you, and our caterer is counting chairs. If plans change after you reply, just let us know; we understand, and a quick message helps more than you know.’ The deadline is firm, the tone is love, and the change-of-plans door is left gracefully open.

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Accessibility copy deals in measured facts, not adjectives: ‘The ceremony lawn is reached by a step-free paved path. The barn has an accessible entrance at the east door and accessible restrooms inside. Reserved parking sits 20 yards from the entrance.’ Ask the venue for every detail and print exactly what they confirm.

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Explainer wording welcomes guests into meaning: ‘Before the vows, James will break a glass — a tradition symbolizing both the fragility and the preciousness of love. It is joyful: everyone shouts congratulations.’ Two or three sentences per tradition, warm and plain, and your guests become participants who know when to cheer.

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Some couples add a 60-word story for the homepage, saving the full version for its own page: ‘Met in a Chicago bookshop in 2021 (she reached for the same novel). First date: six hours. Moved to Nashville, adopted a stubborn beagle, got engaged at sunrise on the harbor. Now: marrying our favorite person, with all of you there.’ Compression forces charm.

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Give questions one door: ‘Questions? Text Ellie’s sister Sarah, our day-of coordinator of all knowledge, at the number below — she has the answers and the seating chart.’ Route questions away from the couple in the final month, name the human, and the website’s last job is done.

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Use short site updates like blog posts for milestones: ‘100 days to go — hotel block is open,’ ‘One month out: RSVP by Friday, loves,’ ‘Weather call: we are outside, see you at four.’ Each post is dated, brief, and answers the question guests were about to text.

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Post-wedding wording opens with awe: ‘We are still floating. Thank you — for traveling, dancing, crying at the right moments, and loving us so loudly. The full photo gallery lives below; download anything, print everything. With all our love, always — Ellie and James.’ Then the gallery, then the practical notes, in that emotional order.

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The practical notes page carries the wedding’s small print with a smile: ‘Lost and found: one navy wrap, one heroic umbrella, and a pair of sunglasses are living with Sarah — claim them by message. Vendors to love: our photographer and baker are linked below for your own parties.’ Lightly written, genuinely useful, quietly generous to your vendors.

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Close the site with the future: ‘This site stays live as our wedding’s home — photos, stories, and all. Find us in Nashville, come to dinner, and save the date for every anniversary cookout from now on. All our love, the Whitfields.’ A wedding website that ends with an open door becomes a family landmark instead of an expired link.